Deconstructing Indian Media Strategy to Demonize Kashmir Movement

The study critically examines Indian approach to use media as a key tool to demonize mass resistance movement in Jammu and Kashmir. Referring to different phases of the movement in Kashmir – 1947, 1965, 1971, 1987, 2000 and 2010 – it argues that India has employed media as a tool to portray Kashmir movement as an instigated one and those who run and support it are mere miscreants and violence mongers. While dubbing the uprising in Kashmir as terrorism, Indian media went overboard to justify massive killings and violations of human rights by the armed forces under the guise of different laws and, to a great extent, succeeded in hoodwinking the attention of international community and human rights organizations from the real situation on the ground. The findings of this study captured six frames of self-determination movement in electical dialecticism theoretical prism. The study sets the course of the line for investigators to study media effects. Keywords: Media in occupation, Peace and state terrorism, Elite media, Media ethics, Dispute, Resolution, Media hype, Democracy, Plebiscite.