想要更多会导致失控吗?研究强迫性购买的心理驱动因素

IF 3.5 Q2 BUSINESS
Aadel A. Darrat, Mahmoud A. Darrat, Mohamad A. Darrat
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引用次数: 1

摘要

目的本研究的目的是阐明从物质主义精神状态中产生的一系列心理和行为影响。具体来说,这项研究考察了物质主义对年轻消费者的心理影响,以及他们的强迫性购买习惯。本研究还提出了可能的干预措施,可以增强消费者对物质主义和购买冲动的抵抗力,并最终保护消费者的精神和经济健康。设计/方法/方法在qualics中使用来自现有营销和心理学文献的知名量表进行在线调查。这项调查是由193名年轻人完成的。采用结构方程模型对所提出的商业行为心理驱动因素模型进行了评价。研究结果表明,追求物质享受的年轻消费者患抑郁症的风险很高。此外,这种抑郁导致的强迫症(OC)倾向和自尊心受损(SE)可能会促进和助长烟草成瘾。尽管没有证据表明抑郁和抑郁之间存在直接联系,但研究结果表明,这种特殊的关系完全由强迫症行为和低SE介导。社会影响:讨论提供了各种行为改变的详细清单,以帮助减少消费者对物质价值观和电子烟成瘾的敏感性。原创性/价值本研究通过对文献中假设的传统唯物主义与CB之间的直接关系提出另一种概念化,从而有助于消费者研究。抑郁症及其心理副产物(即受损的SE和OC障碍)的促进作用被检查为CB的前体。为消费者对抗烟草成瘾提供了启示和建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Does wanting more lead to losing control? Examining the psychological drivers of compulsive buying
Purpose The purpose of this research is to shed light on the chain of psychological and behavioral effects that precipitates from a materialistic state of mind. Specifically, this study examines the psychological impact of materialism on younger consumers and in turn, their compulsive buying (CB) habits. This study also proposes possible interventions that may enhance consumer resistance to materialism and buying impulses and, ultimately, protect consumers’ mental and financial well-being. Design/methodology/approach An online survey was assembled in Qualtrics using reputable scales from extant marketing and psychology literature. The survey was completed by 193 young adults. Structural equation modeling was used to evaluate the proposed model of psychological drivers of CB. Findings The results suggest that young, materialistic consumers are at high risk of developing depression. Moreover, obsessive-compulsive (OC) tendencies and impaired self-esteem (SE) resulting from this depression may facilitate and fuel CB addiction. Despite no evidence for a direct link between depression and CB, the results indicate that this particular relationship is fully mediated by OC behavior and low SE. Social implications The discussion provides a detailed list of various behavioral modifications to help reduce consumer susceptibility to materialistic values and CB addiction. Originality/value This study contributes to consumer research by proposing an alternative conceptualization of the traditionally direct relationship assumed between materialism and CB in the literature. The facilitating roles of depression and its psychological byproducts (i.e. impaired SE and OC disorder) are examined as precursors of CB. Implications and suggestions for consumers battling CB addiction are provided.
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来源期刊
Young Consumers
Young Consumers BUSINESS-
CiteScore
5.90
自引率
6.70%
发文量
20
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