A conceptual framework to integrate new product development and supply chain management with organisational business flow in an extended environment

In recent times, academic findings showcased different phases of new product development (NPD) and explained that during this time, different factors influenced supply chain, in which cost plays the most important role as NPD phases used time and cost together. Moreover different findings in research suggested that if the supplier gets involved at initial stages of developing product it actually adds value in a complete extended enterprise. So basically this is a necessity for an enterprise to explore any opportunity that can arise after implementing the framework, which in literature is scarce. The secondary advantage which they can achieve by implementing this framework that industry can check the viability of concurrent engineering in integrated supply chain. Therefore this paper will help industries to explore the initial framework which integrate new product development and supply chain within their domain of either manufacturing or within the fast moving consumer goods (FMCG) sector.