An Exploratory Study to Measure the Value and Reach of a University Press

Abstract:University presses publish works of scholarly, intellectual, or creative merit tailored to an audience of specialists or a group with a shared interest. They also connect their host institution to local and regional communities and generate positive publicity for the institution. In recent years, however, university presses have faced increased scrutiny for myriad financial reasons. The purpose of this study was to measure the extrinsic and intrinsic value of one university press by gathering multiple sources of data on productivity, academic reach, and peer comparisons. Additionally, many of the press's recently published authors completed an anonymous online survey about their experiences, preferences, and satisfaction with aspects of the publishing process. Despite the press's recent financial struggles, the results of this study showed evidence of the press's benefits and value, and authors who responded to the survey reported high rates of satisfaction, personal and scholarly growth, and positive outcomes from their publishing experience. The methods of data gathering undertaken for this study may be instructive for others contemplating a similar evaluation of their press's value. Specifically, the survey described herein aimed to measure the value of the press in the view of one of its primary stakeholders—its authors—and similarly designed surveys could measure the value of the press in the view of other important stakeholders. Important implications for the press's practices and future avenues of research are discussed.