弥合教育与实践之间的鸿沟:媒体经理的定性研究

Q2 Social Sciences

Journalism and Mass Communication Educator Pub Date : 2022-02-17 DOI:10.1177/10776958221076064

Todd A. Holmes, Jenna Grzeslo, Anna Aupperle

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引用次数: 1

摘要

本研究旨在通过对传统媒体公司的招聘经理进行定性研究，弥合教育与实践之间的差距。我们对美国东西海岸的15位媒体经理进行了半结构化的深度访谈，以了解如何让学生为充满活力的媒体行业做好准备。该研究确定了与经验、简历写作、成功实习、展示激情、面试、自我品牌以及对教育工作者的建议有关的主题。我们建议教育工作者和媒体课程为学生提供媒体领域的广泛概述，更多的基于技能的课程，以及与行业的紧密联系。

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Bridging the Gap Between Education and Practice: A Qualitative Study of Media Managers

This study seeks to bridge the gap between education and practice by conducting qualitative research with hiring managers at legacy media companies. Semi-structured, in-depth interviews were conducted with 15 media managers on the East and West coasts of the United States to understand how to prepare students for a dynamic media industry. The study identified themes related to experience, resume writing, successful interning, showing passion, interviewing, self-branding, and advice for educators. It is recommended that educators and media programs provide students with a broad overview of the media landscape, more skills-based classes, and a strong connection to the industry.

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来源期刊

Journalism and Mass Communication Educator Social Sciences-Communication

CiteScore

3.70

自引率

0.00%

发文量

期刊介绍： Established in 1944, Journalism & Mass Communication Educator (JMCE) addresses the professional needs of the journalism and mass communication educator and administrator on both collegiate and secondary levels. Publishing quarterly, JMCE is the largest, highest circulation, and oldest of any scholarly journal in the world devoted to education in journalism, public relations, advertising, mass communication, media studies and related fields. Featured articles include: • teaching techniques • new courses and technology to help promote excellence in the classroom • statistical information on student enrollments and career interests • trends in curriculum design • surveys and opinion polls