在以金钱为动机的直播中验证“做自己”的话语

IF 2.3 2区 文学 Q1 COMMUNICATION
Chi-hua Hsiao
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引用次数: 4

摘要

在中国以金钱为动机的直播中,主播会展示各种各样的活动,比如音乐和艺术技能,以征求在线观众的经济捐助,主播的个人真实性是影响观众捐款和用户参与度的主要因素。本文采用民族志的方法,从台湾直播平台“郎直播”的直播频道收集数据,研究了主播参与的认证话语,以证明他们是真实的自己,而不是为了吸引观众而表演做作的戏剧。具体来说,我通过考虑平台特定功能、主播的自我表达和观众的反应等因素,探讨了如何进行、共同构建和协商认证话语。我从用户的动态互动中提出了个人真实性的具体含义,讨论了其背后的观众推理,并探讨了这些个人真实性的感知如何与朗活的交际能力和货币体系联系起来。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Authenticating discourses of “being oneself” on monetary-motivated livestreams

On Chinese monetary-motivated live broadcasts, during which streamers present a variety of activities such as musical and artistic skills to solicit financial contributions from online viewers, streamers’ personal authenticity is a major factor influencing viewer donations and user engagement. Through an ethnographic approach to collect data from livestream channels at the Taiwan-based livestreaming platform, Lang Live, this article examines the authenticating discourses streamers engage to demonstrate that they are being their true selves rather than performing contrived theatrics in order to attract viewers. Specifically, I explore how authenticating discourses are conducted, co-constructed, and negotiated by considering factors including the platform-specific features, streamers’ self-expression, and viewer responses. I propose a specific meaning of personal authenticity emerging from users’ dynamic interactions, discuss viewers’ reasoning behind it, and explore how these perceptions of personal authenticity are linked to Lang Live’s communicative affordances and monetary system.

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来源期刊
Discourse Context & Media
Discourse Context & Media COMMUNICATION-
CiteScore
5.00
自引率
10.00%
发文量
46
审稿时长
55 days
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