南榜市咖啡店经营策略分析

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-07-03 DOI:10.55927/ijabm.v2i3.4835

I. Arifin, A. Ahadiat

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引用次数: 0

摘要

中小微企业推动了印尼的经济发展。在印尼，中小微企业创造了就业机会，减少了贫困，占商业投资的56%，占家务劳动的97%。咖啡店的数量表明了市场对它们的兴趣。咖啡店现在被用来学习、开会和与朋友聚会。青少年参观南榜市的中小微企业。商店和咖啡馆的老板从年轻人的市场细分中获益。尽管年轻人和青少年喜欢它，但咖啡店必须创新和发展才能生存，因为很多企业都可以模仿它。本研究采用定量方法和描述性定性方法。该方法收集、分析和解释数据。本章的匹配和决策阶段矩阵使用EFE, IFE, QSPM数据。在战略制定的早期，输入工具衡量主观性。通过对输入矩阵中外部因素和内部因素的相对重要性做出较小的决策，战略家可以更好地在定量战略规划矩阵中产生、优先考虑、评估和选择战略

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Analysis of Coffee Shop Business Strategy in Bandar Lampung

MSMEs boost Indonesia's economy. MSMEs create jobs and reduce poverty in Indonesia, accounting for 56% of business investment and 97% of household work. The number of coffee shops indicates market interest in them. Coffee shops are now used for studying, meeting, and hanging out with friends. Teenagers visit Bandar Lampung City's MSME businesses. Shop and cafe owners benefit from the market segmentation of young people. Even though young people and teenagers love it, a coffee shop must innovate and grow to survive because so many businesses can copy it. This study used quantitative and descriptive qualitative methods. This method collects, analyzes, and interprets data. This chapter's matching and decision stage matrices use EFE, IFE, QSPM data. Early in strategy formulation, the input tool measures subjectivity. The strategist can better generate, prioritize, evaluate, and choose strategies in the Quantitative Strategic Planning matrix by making minor decisions about the relative importance of external and internal factors in the input matrix

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.