Cultural Continuities and Skateboarding in Transition: In the Case of China’s Skateboarding Culture and Industry

Previous research on skateboarding has been conducted largely under the lens of cultural studies. Recently, there has been growing recognition of skateboarding as an industry under capitalist structures. Nonetheless, the transition of skateboarding from a subculture to a global multi-billion dollar industry is still left untheorized. There are two primary aims of this study. First is to evaluate the implication of the theoretical transition in existing literature from the subcultural theories and the critical political economy approach in examining subcultures and cultural industries. The second is to contextualize key concepts such as authenticity and cultural intermediaries in the empirical understanding of the dynamics of distinction in the Chinese skateboarding community and industry. The evidence presented in the qualitative investigation of key members of the Chinese skateboarding community suggests that an ambivalent sociality has been neglected in previous discussions on authenticity and the precariousness of skateboarding careers. Borrowing perspectives from cultural sociology and organizational sociology, the finding on the prevalence of the Chinese concept guanxi suggests relevant implications for future research.