Students' Adoption of Google Classroom Investigated by Technology Acceptance Model

Educational institutions in Bangladesh had to stop face-to-face educational activities during the COVID-19 pandemic. Institutions accepted online classes as the only alternative for conducting educational activities. Teachers and students transitioned from face-to-face to online medium by using a Learning Management System (LMS). Google Classroom has evolved as an LMS during this period. This study uses a quantitative research methodology to focus on students' adoption of Google Classroom in higher education using the modified version of the Technology Acceptance Model (TAM). In particular, this research aims to identify the factors affecting university students' behavioural intention towards LMS. The revised LMS-TAM model was used with prediction factors like perceived usefulness, perceived ease of use, behavioural intent, enjoyment, subjective norm, satisfaction, and interactivity and control. A questionnaire was developed with experts' opinions and distributed online to the respondents. 185 university students from different disciplines gave responses to the questionnaire. A set of recommendations are formulated based on the statistical results. The researchers are hopeful that higher education institutions, teachers, technical support staff, instructional designers and policymakers will benefit from this study.