PAJAIS关于社交媒体和社交商务的特刊

IF 2.4 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE
Q. Ye, S. P. Wu, L. Alam, John Campbell
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引用次数: 6

摘要

自过去十年出现以来,社交媒体已经迅速从纯粹的社交工具转变为关键的专业应用(Cummings et al., 2009)。社交媒体和社交网络在商业中的使用已经变得无处不在,并且正在改变我们沟通,市场,销售和贸易的方式(Boyd和Ellison, 2007)。社交网站(sns)的流行和Web 2.0技术的出现带来了电子商务的新发展,这使得个人能够通过社交平台与在线社区中的同龄人进行互动(Liang & Turban, 2011)。个人在互联网上的社会联系和互动,特别是在社交网络中,使得电子商务的扩展包括社交商务(Zeng et al., 2009)。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PAJAIS special issue on Social Media and Social Commerce
Since its emergence in the last decade, social media has rapidly moved from a purely socializing tool to a key professional application (Cummings et al., 2009). Social media and social networks use in commerce has become ubiquitous and is changing the way we communicate, market, sell, and trade (Boyd and Ellison, 2007). The popularity of social networking sites (SNSs) and the emergence of Web 2.0 technologies have brought new developments in e-commerce, which enable individuals to interact with their peers in online communities via social platforms (Liang & Turban, 2011). The social connections and interactions of individuals on the Internet, especially in SNSs, have enabled the expansion of e-commerce to include social commerce (Zeng et al., 2009).
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CiteScore
4.10
自引率
33.30%
发文量
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