价值一致性是否在服务信任与金融科技使用之间起到中介作用?

Q3 Economics, Econometrics and Finance

World Review of Entrepreneurship, Management and Sustainable Development Pub Date : 2022-11-17 DOI:10.37715/rme.v6i2.3156

Laij Victor Effendi, W. D. Radianto

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引用次数: 1

摘要

本研究旨在通过价值一致性作为中介变量，探讨服务信任对金融科技使用的影响。作家们用女性作为样本是因为女性比男性做出更多的购买决定。使用的研究方法是通过向受访者发送问卷的调查方法。这项研究发现，服务信任度高的女性更倾向于使用金融科技。优质、有效、高效的金融科技将中介服务信任对金融科技使用的影响。作者还发现，已经相信金融科技的女性将立即能够增加金融科技的使用，而无需中介价值一致性。然而，为了增加金融科技的使用，本研究发现可以通过价值一致性来实现。因此，价值一致性在增加金融科技的使用方面起着至关重要的作用。关键词:价值一致性，服务信任，金融科技使用，金融科技，女性

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Does Value Congruence Mediate the Relationship between Service Trust and Use of Fintech?

This study aims to investigate the effect of service trust on fintech use through value congruence as a mediating variable. Writers use women as a sample because women make more purchasing decisions than men. The research method used is the survey method by sending questionnaires to respondents. This study found that women with high service trust will be more encouraged to use fintech. Quality, effective, and efficient fintech will mediate the effect of service trust on fintech use. Writers also found that women who already believe in fintech will immediately be able to increase the use of fintech without mediating value congruence. However, to increase the use of fintech, this study found that it could be done through value congruence. Thus, value congruence has an essential role in increas- ing the use of fintech. Keywords: value congruence, service trust, fintech use, fintech, woman

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来源期刊

World Review of Entrepreneurship, Management and Sustainable Development Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： WREMSD is a multidisciplinary refereed journal on issues that will be central to management and sustainable development around the world. The general theme of WREMSD has been very carefully chosen to include business and entrepreneurship management and the challenges these represent in terms of global competitiveness and sustainable development. To achieve competitiveness in business and management, individuals and institutions need essential knowledge on a broad spectrum of concepts and issues that affect business around the world.