个体因素在用户使用医疗旅游移动应用意向中的作用

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Management-Croatia Pub Date : 2022-11-21 DOI:10.3390/tourhosp3040057

Chiao-Chen Chang

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引用次数: 1

摘要

医疗旅游移动应用程序的成功运营主要取决于用户在多大程度上完全有动力采用它们的使用。因此，本研究的主要目的是探讨医疗旅游移动应用程序使用意向的影响因素。本研究运用技术接受与使用统一理论(UTAUT2)，构建了用户医疗旅游移动应用使用意向的综合模型。我们的研究结果证实了UTAUT2在解释医疗旅游移动服务背景下用户使用医疗旅游移动应用的意图方面的有效性。此外，结果侧重于他者角色的增强，而不是IT/IS环境的上下文属性(即个人参与和个人创新)。本研究可以证实UTAUT2结构在医疗旅游移动应用使用设置中的重要性。通过调查，医疗旅游移动应用程序设计师可以知道，个人参与和个人创新导致影响企业营销工作的有效性与使用移动医疗应用程序。

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The Role of Individual Factors in Users’ Intentions to Use Medical Tourism Mobile Apps

The successful operation of medical tourism mobile applications primarily depends on the extent to which users are fully motivated to adopt their use. Therefore, the primary purpose of this study was to investigate the factors influencing medical tourism mobile application usage intentions. This study applied the unified theory of acceptance and use of technology (UTAUT2) to build a comprehensive model that explains users’ intentions to use medical tourism mobile apps. Our research findings confirm the validity of the UTAUT2 in explaining users’ intentions to use medical tourism mobile apps in the context of medical tourism mobile services. Additionally, the results focus on the enhancement in the role of the other rather that contextual attributes of the IT/IS environment (i.e., personal involvement and personal innovativeness). This study can confirm the importance of the UTAUT2 constructs in the setting of medical tourism mobile app usage. By conducting surveys, medical tourism mobile app designers can know that personal involvement and personal innovativeness lead to influences on the effectiveness of corporate marketing efforts relating to using mobile medical apps.

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.