Theory of geocultural technologies in international relations

The development of the theory of geocultural technologies is an attempt to integrate various theories and practices of foreign policy cultural activities of states on the world stage within the framework of a generalizing scientific vision, as well as to rethink international relations on the basis of geographical and cultural determinism, as well as the technological approach. The constitutive basis of the theory of geocultural technologies in international relations is the idea that the subordination of social actors to power is determined by its cultural attractiveness for them and leads to their further internalization, immersion in the cultural and symbolic interpretive matrix that justifies and justifies power in its geocultural originality. The complementary application of geographical, civilizational, cultural, deterministic, communicative and technological approaches has made it possible to outline the contours of the theory of geocultural technologies in international relations, to interpret effective practices of cultural engagement in the local, regional and global dimensions as geocultural technologies. Today, the problem of global cultural governance is increasingly coming to the fore among scholars. By actively participating in global cultural governance, states can not only realize their national interests, but also build the world of the future in accordance with their long-term strategies and culturally determined ideals of coexistence in the context of further increasing interdependence between peoples. In this sense, geocultural technologies are effective means of global cultural governance. The multidimensional nature and manifestations of geocultural technologies as effective practices in the international arena for the dissemination of geocultures allows them to be considered as means of international communication, as tools for public diplomacy, as means of cultural diplomacy, as soft power, as propaganda, and as legitimization. Thanks to geocultural technologies, a global transculture is being formed, which is a synthesis of ideas, images, and material things from different geocul- tures. Geocultures are defined as historically ordered sets of symbols, values, ideals, ideas, language practices, religious traditions, technologies of reproduction and transformation of social relations that embody the spirit of a particular geographical part of the world. Geoculture is inherent in any civilizational community or national-political entity.