消费者对数字支付系统的看法

Omkar Poudel, Mohan Prasad Sapkota
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引用次数: 1

摘要

在现代社会,电子支付系统正在取代传统的支付方式,电子支付系统在新一代中越来越受欢迎,在老一辈中也越来越受欢迎。随着普及,安全性和隐私问题也在增加。本研究考察了电子支付系统的安全性和隐私性对顾客信任的影响,以及由此对顾客感知的服务质量产生的影响。对390名使用电子支付的客户的在线反馈进行了描述性研究。该研究还调查了感知易用性和有用性对感知质量的影响。采用结构模型和测量模型对收集到的数据进行分析。研究得出的结论是,信任取决于安全和隐私因素,其中隐私和安全强烈影响客户对电子支付平台的信任。研究还发现,信任正向影响消费者对电子支付平台的感知质量。在尼泊尔,随着电子支付平台使用的增加,安全和隐私问题也在增加,因此安全和隐私是需要考虑的重要因素。此外,感知的易用性和有用性积极影响客户对在线交易系统的感知质量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Consumer Perception toward Digital Payment System
In the modern world, where the current electronic payment system is replacing the traditional payment method, the e-payment system is becoming popular among the new generation and gaining popularity among the older generation. With the gain of popularity, security, and privacy issues are also increasing. The study examined the impact of security and privacy on customers’ trust in the case of the e-payment system and its resultant effect on customers’ perceived Quality. Descriptive research has been conducted using online responses from 390 customers using e-payment. The study also examined the impact of perceived ease of use and usefulness on perceived quality. The collected data was analyzed by using the structural model and measurement model. The study concluded that trust depends on the security and privacy factor, where privacy and security strongly impact customers’ trust in the e-payment platform. And it is also concluded that trust positively impacts customers’ perceived quality of the e-payment platform. In Nepal, security and privacy issues are increasing with the increased use of e-payment platforms, so security and privacy are significant factors to consider. Also, Perceived ease of use and usefulness positively impact customers’ perceived quality of the system for online transactions.
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