Chakuri-Bazaar: A Mobile Application for Illiterate and Semi-Literate People for Searching Employment

The purpose of this paper is to explore the design principles to develop mobile applications for illiterate and semi-literate people and to design, develop, and evaluate a mobile application for illiterate and semi-literate people in Bangladesh using the revealed design principles and following a design science research approach. The authors first conducted a requirement elicitation study to reveal a set of design principals to make the user interface (UI) intuitive for illiterate and semi-literate people. Then, a mobile application (Chakuri-Bazaar) was developed following these design principals. Finally, the application was evaluated with 40 illiterate and semi-literate people through a field study. As outcome, a set of design principles was revealed for designing usable mobile application for illiterate and semi-literate people. The findings of the evaluation study suggest that the application was effective, efficient, and the users were satisfied in terms of its ease of use, ease of learning, willingness to use it in future, and willingness to recommend it to others.