考虑碳减排水平的低碳旅游供应链最优渠道选择与在线退款政策

IF 1.1 4区计算机科学 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS

Infor Pub Date : 2022-11-28 DOI:10.1080/03155986.2022.2150012

Yuqiu Xu, Q. Cao, Kaiying Cao, Jia Wang

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引用次数: 0

摘要

随着低碳旅游和在线旅行社(ota)的快速发展，是否进入在线旅行社已经成为低碳旅游背景下旅游经营者面临的问题。此外，如果旅行社进入ota，是否提供在线退款政策也是他们面临的挑战。为了研究旅游经营者是否应该进入ota并提供在线退款政策，本文建立了三个模型。主要结果表明，当在线旅行社收取较高的年服务费时，旅游业者不应进入在线旅行社。当年服务费相对较低，游客对在线渠道旅游套餐的满意度满足我们模型中的约束时，旅游经营者会进入ota，并始终为游客提供在线退款政策。虽然进入ota并提供在线退款政策对旅游经营者和游客都有利，但对环境的影响却是最严重的。此外，考虑到网络评论、政府补贴和不满意的低碳旅游套餐的折扣价值的影响，旅行社的运营策略仍然是不变的。在考虑不同权力结构的情况下，旅游经营者的最优渠道选择策略没有发生变化，但最优在线退款政策策略发生了很大变化。

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Optimal channel choices and online refund policies in a low-carbon tourism supply chain considering carbon reduction level

Abstract With the rapid development of low-carbon tourism and online travel agencies (OTAs), whether to enter OTAs has been a problem faced by tour operators in the context of low-carbon tourism. Besides, if tour operators enter OTAs, whether to provide online refund policies is also a challenge for them. To research whether tour operators should enter OTAs and provide online refund policies, three models are built. Main results reveal that when OTAs charge relatively high annual service fees, tour operators should not enter OTAs. When the annual service fees are relatively low and tourist’s satisfaction rate with tour package from online channel meets the constraint in our models, tour operators will enter OTAs and always provide online refund policies for tourists. Although entering OTAs and providing online refund policies will benefit tour operators and tourists, they will cause the worst impact on the environment. Moreover, when considering the impacts of online reviews, government subsidy and discounted value of the dissatisfied low-carbon tour package, operation strategies of tour operators are still held. When considering the different power structure, tour operators’ optimal channel choice strategies are not changed but optimal online refund policy strategies have changed a lot.

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来源期刊

Infor 管理科学-计算机：信息系统

CiteScore

2.60

自引率

7.70%

发文量

审稿时长

>12 weeks

期刊介绍： INFOR: Information Systems and Operational Research is published and sponsored by the Canadian Operational Research Society. It provides its readers with papers on a powerful combination of subjects: Information Systems and Operational Research. The importance of combining IS and OR in one journal is that both aim to expand quantitative scientific approaches to management. With this integration, the theory, methodology, and practice of OR and IS are thoroughly examined. INFOR is available in print and online.