The Role of Interactive Technologies in Optimizing the Process of Patient Treatment: Prospects and Challenges for Health Care

The introduction of medical digital technologies can provide better access and flexibility of healthcare for the population. It includes the availability of open information about health, treatment, complications, and recent progress in biomedical research. Nowadays, even in low-income countries, diagnostic and medical services are becoming more accessible. However, many issues related to digital health technologies remain unresolved, including reliability, security, testing, and ethical issues.The penetration of AI currently affects almost all areas of work of medical organizations and government and supervision bodies in the field of healthcare, as well as all major nosological groups. The leading areas of AI application are: medical diagnostics and image analysis, predictive clinical and managerial analytics, medical decision support systems, data analysis of wearable devices, telemedicine, monitoring of patients with chronic non-communicable diseases, virtual assistants, including robot-assisted surgery, decision assistance mental health problems, etc.This article explores the role of interactive technologies in optimizing the patient care process and discusses the prospects and challenges they present for healthcare. In recent years, interactive technologies such as mobile applications, virtual reality, remote medical consultations and electronic health monitoring systems have become increasingly common in medical practice. Digital platforms can help optimize patient diagnosis, counselling and treatment. However, due to the lack of official regulations and recommendations, stakeholders, including private and public organizations, face the problem of adequate verification and testing of new digital health technologies. In this regard, proper scientific research is needed before a digital product is deployed for the health sector.The authors emphasize that interactive technologies have a significant potential for optimizing the process of treating patients in healthcare. They can improve the availability and quality of medical care, as well as increase patient satisfaction.