The Influence of Trust, Perceived Usefulness, And Perceived Ease of Using Intensity of E-Money with Attitude Toward Using Intervening Variable in Padang City

The purpose of this research is to analyze: (1) Effect of trust on the intensity of using emoney, (2) Effect of trust on attitude toward using e-money (3) Effect of perceived usefulness on the intensity of using e-money, (4) Effect of perceived usefulness on attitude toward using e-money, (5) Effect of perceived ease of use on attitude toward using e-money, (6) Effect of perceived ease of use on the intensity of using e-money and (7) Effect of attitude toward using the intensity of using e-money. A type of the research is causative. The study population was all people at Padang city. The sampling technique used was purposive sampling. Total sample size of 300 people. The data used are primary and secondary obtained by distributing questionnaires to selected people. The analytical method used is descriptive and inductive structural equation modeling. The result showed that: (1) trust positively and significantly impact on attitudes towards using of electronic money, (2) trust positively and significantly impact on intensity of using electronic money, (3) perceived usefulness positive and significant impact on attitudes towards using of electronic money, (4) perceived usefulness no positively and significantly impact on intensity of using electronic money, (5) perceived ease of use positively and significantly impact on attitudes towards using of electronic money, (6) perceived ease of use positively and significantly impact on intensity of of using electronic money, (7) attitude toward using positively and significantly impact on intensity of using electronic money.