调查采用移动钱包支付服务的因素

Q4 Economics, Econometrics and Finance

Global Business and Economics Review Pub Date : 2022-12-30 DOI:10.31703/ger.2022(vii-iv).01

Faraz Mahboob, A. Talpur, M. Khaskhely

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引用次数: 0

摘要

本研究的目的是观察“感知易用性”(PEOU)、“感知有用性”(PU)、“感知服务成本”(PSC)、“感知可信度”(PC)和“客户满意度”(CS)对消费者采用移动钱包支付服务意愿的影响。“顾客满意”(CS)是PEOU、PU和IU之间的中介。研究模型基于“技术接受模型”(TAM)模型。该研究涉及300名受访者，数据通过在线问卷获得。-方便的抽样方法。智能PLS(偏最小二乘)回归使用“结构方程”技术已被应用于审查和分析数据。数据分析结果得到了先前发表的几个假设的支持。所有自变量均影响因变量IU, PU对IU的间接影响为正且显著，进一步分析发现PEOU对中介CS和IU的间接影响不显著。

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Investigating Factors Towards Adoption of Mobile Wallet Payment Services

The goal of this study is to look at the effect of "perceived ease of use" (PEOU), "perceived usefulness" (PU), "perceived service cost" (PSC), "perceived credibility" (PC) and "customers' satisfaction" (CS) on consumers' intention to adopt mobile wallet payment services. "Customer satisfaction" (CS) was the mediator between PEOU, PU and IU. The study model is based on the model of "technology acceptance model" (TAM). The study involves 300 respondents and the data was obtained via an online questionnaire. - Convenient sampling method. Smart PLS (partial least squares) regression using the "structural equation" technique has been applied to review and analyze the data. The data analysis findings are supported with several previously published hypotheses. All independent variables influence the dependent variable IU, indirect effect of PU is positive and significant to IU, further it was found from analysis that the PEOU has not significant effect to the mediator CS and the IU indirectly.

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来源期刊

Global Business and Economics Review Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

0.80

自引率

0.00%

发文量

期刊介绍： GBER (the flagship journal of the Business & Economics Society International) is an international refereed outlet journal for the presentation, discussion and analysis of advanced concepts, initial treatments and fundamental research in all fields of business and economics. Priority is given to insightful policy-oriented articles that deal with the implications of the increasingly global business activity, especially written for the educated lay-person.