Modern prerequisites for forming social environmental value according to behavioristic approach

Considerable attention is paid to forming a sustainable environmentally friendly culture of ecologically safe food consumption, in particular in the context of the European Green Course on Ukraine’s ability to meet the requirements of the Association Agreement with the European Union in terms of harmonization of EU environmental legislation with domestic and requirements of this Directive. The impact of this course on the culture of consumption of environmentally friendly products and the attitude to the environment in the long run is described. The impact of military aggression by the Russian Federation on the culture of consumption and the attitude of Ukrainian consumers to their own resources in modern conditions is assessed, the existing environmental problems of the agro-sphere and the consequences facing Ukrainian agriculture in the near future are emphasized. The value-hierarchical structure of an individual according to the behavioral approach in ecologically oriented agriculture in accordance with the epistemological principle is substantiated, where the driving element of changes is a specific person at the cognitive-individual level. Emphasis is placed on the institutional support of environmental education and increase its level in the social sphere, which is the main fundamental and institutional tool for ensuring sustainable consumption of environmentally friendly products and caring attitude of members of society to their own resources and the environment as a whole. It is emphasized that the solution to environmental and food security lies in the systematization of rational and irrational behavior of the individual, which should be based not only on the principles of economic efficiency, but also in the formation of national environmental culture and consciousness, based on sustainable development. Ensuring a proper culture of consumption of environmentally friendly products in Ukraine will have a significant impact on the state of environmental and food security in the world.