产业集群中的通信管理:试图捕捉其对集群成功的贡献

IF 0.5 4区 管理学 Q4 MANAGEMENT
Ágnes Borgulya, Gábor Balogh, Ákos Jarjabka
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引用次数: 1

摘要

本研究探讨产业集群内部沟通。研究的基本问题是集群的成功与其管理的沟通实践之间是否存在对应关系。我们的目的是探索集群管理组织与集群企业之间以及集群成员之间的这些实践。在对集群传播进行彻底的文献回顾之后,定性方法在匈牙利西南部的三个不同集群中应用了案例研究和28个访谈。三组中有两组认为自己是成功的,而一组认为自己效率较低。在两个成功的集群管理中,集群管理能够有效地管理通信,并确保通信支持其目标和策略的实现。在这些案例中,沟通管理组织有意识地规划和建立了沟通的各个维度:沟通的渠道、内容、频率、方式和风格,这些都对信任产生影响。该研究涉及企业沟通理论、社会认同理论、心理学和管理学。本文填补了集群内部通信研究的空白。这些发现对集群管理和通信的实践也有有益的启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Communication management in industrial clusters: an attempt to capture its contribution to the cluster’s success
This study discusses internal communication within industrial clusters. The basic research question is whether there is a correspondence between the success of a cluster and the communication practices of its management. Our aim was to explore these practices both between the management organization of a cluster and the clustered firms and also among the cluster members themselves. After a thorough literature review of cluster communication, qualitative approach was applied using case studies and 28 interviews in three distinctive clusters in Southwest Hungary. Two of the three clusters consider themselves successful, whilst one cluster sees itself less effective. In the two successful ones, cluster managements are able to manage communication effectively and ensure that communication supports their goals and the implementation of their strategies. In these cases, communication management organization planned and established all dimensions of the communication consciously: channels, content, frequency, way and style of communication, all of which have an impact on trust. The research is linked to corporate communication theories, social identity theory, psychology and management. The paper fills a gap in the research of internal cluster communication. The findings also have useful implications regarding the practice of cluster management and communication.
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来源期刊
CiteScore
1.20
自引率
14.30%
发文量
21
期刊介绍: The Journal of East European Management Studies (JEEMS) aims to promote dialogue and cooperation among scholars from all countries who seek to examine, explore and explain the behaviour and practices of management within the transforming societies of Central and Eastern Europe.
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