计算广告:定位相关广告的技术

IF 8.3 2区计算机科学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS

Foundations and Trends in Information Retrieval Pub Date : 2014-01-01 DOI:10.1561/1500000045

Kushal S. Dave, Vasudeva Varma

引用次数: 21

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Computational Advertising: Techniques for Targeting Relevant Ads

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来源期刊

Foundations and Trends in Information Retrieval COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

39.10

自引率

0.00%

发文量

期刊介绍： The surge in research across all domains in the past decade has resulted in a plethora of new publications, causing an exponential growth in published research. Navigating through this extensive literature and staying current has become a time-consuming challenge. While electronic publishing provides instant access to more articles than ever, discerning the essential ones for a comprehensive understanding of any topic remains an issue. To tackle this, Foundations and Trends® in Information Retrieval - FnTIR - addresses the problem by publishing high-quality survey and tutorial monographs in the field. Each issue of Foundations and Trends® in Information Retrieval - FnT IR features a 50-100 page monograph authored by research leaders, covering tutorial subjects, research retrospectives, and survey papers that provide state-of-the-art reviews within the scope of the journal.