网上附加点评对跨境医药电商平台销售额的影响

IF 3 4区管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE

Journal of Global Information Technology Management Pub Date : 2022-01-02 DOI:10.1080/1097198X.2021.2022399

Yumei Luo, Yuwei Li, Q. Ye

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引用次数: 4

摘要

近年来，附加评论作为一种新型的在线评论形式受到了学术界的关注。然而，目前尚不清楚初步审查的现有发现是否适用于额外的审查。基于归因理论，本文探讨了网络附加评论不同属性对跨境医药平台销售额的影响，以及原产国的调节作用。利用Alihealth.tall.com的附加评论数据和产品信息，本文成功地验证了这些假设。结果表明，附加评论的数量和初始评论与附加评论之间的间隔对销售有显著的积极影响，并且受原产国的影响。然而，超级会员进行额外评论的数量与产品销售无关。我们的研究结果有几点启示:第一，附加评论仍然是消费者的重要信息，而属性对产品销售有不同的影响;第二，与额外审查有关的原产国信息可能影响对产品的评价。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Impacts of Online Additional Reviews on the Sales Volume of Cross-Border Pharmaceutical E-Commerce Platforms

ABSTRACT Recently, additional reviews, as a new form of online reviews, have attracted attention among the academia. However, it remains unclear whether the existing findings from initial reviews apply to the additional reviews. Based on the attribution theory, this paper explores the impacts of different attributes of online additional reviews on the sales volume of cross-border pharmaceutical platforms, and the moderate role of country-of-origin. Using addition reviews data and product information from Alihealth.tall.com, this paper successfully tests these hypotheses. The results show that the number of additional reviews and the interval between initial and additional reviews have significant positive effects on sales, and moderated by country-of-origin. However, the number of super members making additional reviews is not associated with product sales. Our findings have several implications: firstly, the additional reviews still is an important information for consumers, while attributes has different effects on products sales; secondly, information of country of origin associated with additional reviews can influence the evaluation of products.

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来源期刊

Journal of Global Information Technology Management INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

4.10

自引率

10.00%

发文量

期刊介绍： The Journal of Global Information Technology Management (JGITM) is a refereed international journal that is supported by Global IT scholars from all over the world. JGITM publishes articles related to all aspects of the application of information technology for international business. The journal also considers a variety of methodological approaches and encourages manuscript submissions from authors all over the world, both from academia and industry. In addition, the journal will also include reviews of MIS books that have bearing on global aspects. Practitioner input will be specifically solicited from time-to-time in the form of invited columns or interviews. Besides quality work, at a minimum each submitted article should have the following three components: an MIS (Management Information Systems) topic, an international orientation (e.g., cross cultural studies or strong international implications), and evidence (e.g., survey data, case studies, secondary data, etc.). Articles in the Journal of Global Information Technology Management include, but are not limited to: -Cross-cultural IS studies -Frameworks/models for global information systems (GIS) -Development, evaluation and management of GIS -Information Resource Management -Electronic Commerce -Privacy & Security -Societal impacts of IT in developing countries -IT and Economic Development -IT Diffusion in developing countries -IT in Health Care -IT human resource issues -DSS/EIS/ES in international settings -Organizational and management structures for GIS -Transborder data flow issues -Supply Chain Management -Distributed global databases and networks -Cultural and societal impacts -Comparative studies of nations -Applications and case studies