从社会技术系统的角度看，依恋如何影响移动社交商务环境下的用户决策

IF 3.6 3区管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Organizational and End User Computing Pub Date : 2023-08-09 DOI:10.4018/joeuc.327857

Qiongwei Ye, Yumei Luo, Changlin Cao, Yawen Zhong

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引用次数: 0

摘要

社交商务使用的驱动因素一直是学者们关注的焦点，但移动社交商务目前是一个研究较少的领域，因此值得考虑。利用社会技术系统视角和依恋理论，本文旨在研究社会和技术因素对用户依恋的影响，以及依恋是否会影响用户的购物和分享意愿。一项实证研究(N=305名拼多多活跃用户)的结果表明，情感依恋直接影响用户意向，而功能依恋通过情感依恋间接影响用户意向。此外，社会因素和技术因素分别影响情感依恋和功能依恋。本研究提供了社会和技术因素对依恋的影响以及依恋对MSC意向的影响的进一步见解，并通过开发和验证MSC平台属性在形成用户s-commerce行为结果中的作用，为MSC研究和实践做出了贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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How Attachment Influences Users' Decisions in Mobile Social Commerce Context From a Socio-Technical Systems Perspective

Drivers of social commerce usage have been the focus of scholars, but mobile social commerce is currently a sparsely researched area and therefore worth considering. Drawing on the socio-technical systems perspective and attachment theory, this article aims to examine the effect of social and technical enablers on user attachment and whether attachment influences users' shopping and sharing intentions. Results of an empirical study (N=305 active Pinduoduo users) indicate that emotional attachment directly impacts users' intentions, while functional attachment does so indirectly through emotional attachment. Besides, social and technical factors impact emotional and functional attachment, respectively. The study provides further insights about the impact of social and technical factors on attachment and attachment on MSC intention, and contributes to MSC research and practice by developing and validating the role of MSC platforms attributes in forming users' s-commerce behavioral outcomes.

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来源期刊

Journal of Organizational and End User Computing COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

6.00

自引率

9.20%

发文量

期刊介绍： The Journal of Organizational and End User Computing (JOEUC) provides a forum to information technology educators, researchers, and practitioners to advance the practice and understanding of organizational and end user computing. The journal features a major emphasis on how to increase organizational and end user productivity and performance, and how to achieve organizational strategic and competitive advantage. JOEUC publishes full-length research manuscripts, insightful research and practice notes, and case studies from all areas of organizational and end user computing that are selected after a rigorous blind review by experts in the field.