Fitriyani Fitriyani, Noor Ellyawati, I. Abu, Sudarman Sudarman, Rezaloo Reza, Riyo Riyadi
{"title":"STUDI PADA PENGRAJIN SARUNG TENUN SAMARINDA","authors":"Fitriyani Fitriyani, Noor Ellyawati, I. Abu, Sudarman Sudarman, Rezaloo Reza, Riyo Riyadi","doi":"10.24127/pro.v11i1.7858","DOIUrl":null,"url":null,"abstract":"Micro, Small and Medium Enterprises is the main sector supporting the economy,therefore the sustainability of Micro, Small and Medium Enterprises is veryimportant. This study aims to find out how the woven sarong business is sustainablein Samarinda by looking at how innovation is, as well as the obstacles encounteredwhile running the business. This study uses descriptive qualitative research, bycollecting data through interviews with craftsmen or business owners of Samarindawoven sarongs. Data analysis techniques use data reduction, data display, anddrawing and verifying conclusions. Based on the results of interviews, it is knownthat the innovation of woven sarong craftsmen in the city of Samarinda is minimal.Products are only based on customer orders, especially in the production of clothing types. Product innovation is also influenced by circumstances such as the creation of woven masks. The most prominent innovation is related to design innovation, where craftsmen use trending young colors, this gets a positive response from customers. The constraints faced by craftsmen related to the production process are labor, health, time and weather and threads that often break. Barriers in terms of marketing are relatively minimal due to the lack of understanding of the craftsmen about the importance of marketing and the background of the existence of regular customers or resellers so that the craftsmen cannot be deceived. Craftsmen are expected to be even more innovative in terms of product design and novelty so that their businesses can grow and absorb labor and utilize technology as a marketingmedium.Keywords: Innovation, Marketing, SME, Weaving Sarong Craftsmen.","PeriodicalId":55684,"journal":{"name":"Jurnal Promosi Program Studi Pendidikan Ekonomi","volume":"15 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Promosi Program Studi Pendidikan Ekonomi","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24127/pro.v11i1.7858","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

中小微企业是支撑经济的主要部门,因此中小微企业的可持续发展非常重要。本研究旨在通过研究如何创新,以及在经营业务时遇到的障碍,找出萨马林达编织纱笼业务是如何可持续发展的。本研究采用描述性定性研究,通过访谈萨玛林达织纱笼的工匠或企业主收集数据。数据分析技术使用数据简化、数据显示以及得出和验证结论。根据采访的结果,我们知道萨马林达市编织纱笼工匠的创新很少。产品只能根据客户订单生产,特别是服装类型。产品创新也受到环境的影响,比如编织面具的创作。最突出的创新与设计创新有关,工匠使用流行的年轻色彩,这得到了客户的积极回应。工匠们在生产过程中面临的限制是劳动力、健康、时间和天气,以及经常断线。由于工匠对营销的重要性缺乏了解,并且有固定客户或经销商存在的背景,因此工匠在营销方面的障碍相对较小,因此工匠不会被欺骗。工匠们被期望在产品设计和新颖性方面更具创新性,这样他们的企业才能成长和吸收劳动力,并利用技术作为营销媒介。关键词:创新;市场营销;中小企业;
本文章由计算机程序翻译,如有差异,请以英文原文为准。
STUDI PADA PENGRAJIN SARUNG TENUN SAMARINDA
Micro, Small and Medium Enterprises is the main sector supporting the economy,therefore the sustainability of Micro, Small and Medium Enterprises is veryimportant. This study aims to find out how the woven sarong business is sustainablein Samarinda by looking at how innovation is, as well as the obstacles encounteredwhile running the business. This study uses descriptive qualitative research, bycollecting data through interviews with craftsmen or business owners of Samarindawoven sarongs. Data analysis techniques use data reduction, data display, anddrawing and verifying conclusions. Based on the results of interviews, it is knownthat the innovation of woven sarong craftsmen in the city of Samarinda is minimal.Products are only based on customer orders, especially in the production of clothing types. Product innovation is also influenced by circumstances such as the creation of woven masks. The most prominent innovation is related to design innovation, where craftsmen use trending young colors, this gets a positive response from customers. The constraints faced by craftsmen related to the production process are labor, health, time and weather and threads that often break. Barriers in terms of marketing are relatively minimal due to the lack of understanding of the craftsmen about the importance of marketing and the background of the existence of regular customers or resellers so that the craftsmen cannot be deceived. Craftsmen are expected to be even more innovative in terms of product design and novelty so that their businesses can grow and absorb labor and utilize technology as a marketingmedium.Keywords: Innovation, Marketing, SME, Weaving Sarong Craftsmen.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
审稿时长
6 weeks
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信