Halal Standard: Issues In Hotel Industry

The hotel plays an important role in the growing halal tourism industry. The Success of tourist visits often depends on how acceptable the hotel is, where they are staying with Muslim norms and facilities to conduct ibadah (worship) such as Sala (praying). Most hotels must take a holistic approach to obtain the Halal certification for their service operations practices. However, the services sector, such as tourism, has yet to tap into this lucrative market event though halal travel is gaining popularity globally. The research aims to identify the challenges for Halal hotel development in Malaysia and recognize the factors that meet Halal standards. Data collection was assembled through content analysis, review of journals, and articles by previous researchers. The implicit recommendation is that the industry builds division and integrity in ensuring Halal levels through Halal Insiders to ensure Halal compliance, which impacts organizational performance. The results of this paper will also indicate the importance for hoteliers to have the knowledge and prepare for the prospects and challenges they might face before developing Shariah-Compliant Hotel in Malaysia. Thus, extensive research is required in this area.