Communication Models: Tools for Understanding Conflicts in Global Digital Communication

: Communication models have historically been used by communication scholars and professionals to capture and understand the intricacies of the communication process. In the current digitalized and globalized communication environment, communication models can still be seen as valuable tools, but as communication technology enjoys various evolutions, some recalibration and reconceptualization is required to effectively explain and use communication models. A considerable number of studies have focused on digitalization and its effects on the communication process. By reviewing communication models in light of digital global communication, this study aims to appraise the continued relevance of communication models and recommend new perspectives for their use. This paper reviews four classic communication models in view of recent evolutions in communication technology that enable digital global communication. The paper also considers the interplay of culture and digitization on the communication process