{"title":"Covid-19会影响食物消费模式吗?交易成本视角","authors":"B. Polenzani, A. Marchini","doi":"10.3280/ecag2022oa13161","DOIUrl":null,"url":null,"abstract":"The purpose of this research is to study transaction costs and their antecedents, in relation to the willingness to buy groceries online in Italy, and to observe the effect of Covid-19 is having in those. The study used a positivist deductive approach to the theory development. To evaluate the relations, we developed a PLS-SEM using SmartPLS version 3.3.3, and tested the model using WarpPLS 7.0. The pandemic's discomforts impact significantly the willingness to buy food online, and it is also a mediator between transaction costs and willingness to buy online. The findings may help those manufacturers struggling with low-performing e-commerce during the Covid-19 pandemic. When restrictions are enforced, manufacturers should take action to reduce the uncertainty associated with online shopping. From the political point of view, it highlights the need for institutional help in organising online supply chains.","PeriodicalId":37333,"journal":{"name":"Economia Agro-Alimentare","volume":"30 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Does the Covid-19 affect food consumption patterns? A Transaction Cost Perspective\",\"authors\":\"B. Polenzani, A. Marchini\",\"doi\":\"10.3280/ecag2022oa13161\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this research is to study transaction costs and their antecedents, in relation to the willingness to buy groceries online in Italy, and to observe the effect of Covid-19 is having in those. The study used a positivist deductive approach to the theory development. To evaluate the relations, we developed a PLS-SEM using SmartPLS version 3.3.3, and tested the model using WarpPLS 7.0. The pandemic's discomforts impact significantly the willingness to buy food online, and it is also a mediator between transaction costs and willingness to buy online. The findings may help those manufacturers struggling with low-performing e-commerce during the Covid-19 pandemic. When restrictions are enforced, manufacturers should take action to reduce the uncertainty associated with online shopping. From the political point of view, it highlights the need for institutional help in organising online supply chains.\",\"PeriodicalId\":37333,\"journal\":{\"name\":\"Economia Agro-Alimentare\",\"volume\":\"30 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-10-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Economia Agro-Alimentare\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3280/ecag2022oa13161\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Economia Agro-Alimentare","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3280/ecag2022oa13161","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
Does the Covid-19 affect food consumption patterns? A Transaction Cost Perspective
The purpose of this research is to study transaction costs and their antecedents, in relation to the willingness to buy groceries online in Italy, and to observe the effect of Covid-19 is having in those. The study used a positivist deductive approach to the theory development. To evaluate the relations, we developed a PLS-SEM using SmartPLS version 3.3.3, and tested the model using WarpPLS 7.0. The pandemic's discomforts impact significantly the willingness to buy food online, and it is also a mediator between transaction costs and willingness to buy online. The findings may help those manufacturers struggling with low-performing e-commerce during the Covid-19 pandemic. When restrictions are enforced, manufacturers should take action to reduce the uncertainty associated with online shopping. From the political point of view, it highlights the need for institutional help in organising online supply chains.
期刊介绍:
Economia agro-alimentare/Food Economy is a triannual peer-reviewed scientific journal published by Franco Angeli Edizioni on behalf of the Italian Society of Agri-food Economics (SIEA), founded in 1996 by the then President of SIEA Fausto Cantarelli. It offers an international forum for the discussion and analysis of mono and interdisciplinary socio-economic, political, legal and technical issues, related to agricultural and food systems. It welcomes submissions of original papers focusing on agriculture, food, natural resources, safety, nutrition and health, including all processes and infrastructure involved in providing food to populations; as well as the processes, inputs and outputs involved in consumption and disposal of food and food-related items. Analyses also include social, political, economic and environmental contexts and human resource challenges. Submissions should be addressed to an international audience of researchers, practitioners, and policy makers, and they may consider local, national, or global scales.