COMPETITIVENESS AND DEVELOPMENT POTENTIAL OF INDONESIAN SAGO FLOUR EXPORT

Export is one of the economic parameters of a country which can increase the country’s economy which must be maintained and increased in value. In the last ten years from 2010 to 2019, Indonesia’s export performance fluctuated and decreased, resulting in a trade balance deficit in 2012-2014 and 2018-2019. Based on the problem, Indonesia needs to make strategic efforts. One of the efforts that can be done is to develop agricultural exports. One of the products that has the potential to be developed is sago flour. This research analyzed the competitiveness and export potential of Indonesian sago flour. This study used secondary data which is panel data consisting of time series and cross section data. The methods used were the RCA, EPD, and X- Model. The results of the analysis using RCA and EPD concluded that Indonesian sago flour has strong competitiveness in the export market. Then the results of the X-model analysis show that sago flour exports have the potential for optimistic market development in the Philippine, Thailand and Chinese markets and the potential export markets are Japan, Malaysia, Hong kong, and Sri Lanka