本土语境下Netflix的文化政治——以韩国媒体产业为例

IF 2.3 1区 文学 Q1 COMMUNICATION
Taeyoung Kim
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引用次数: 7

摘要

本文分析了韩国媒体行业的利益相关者如何理解Netflix和其他国外流媒体视频点播(SVoD)平台的渗透,以及他们如何应对全球SVoD播放器。基于对文化工作者和官僚的采访,本文的研究结果探讨了媒体行业的利益相关者如何将Netflix视为一个投资者,使他们能够生产各种内容并在全球范围内介绍他们的产品,以及一个有可能威胁国内媒体生产的竞争对手。考虑到国内和全球企业在技术和资金实力上的差异所造成的结构性不对称,以及流媒体巨头多年来享有的发行权,Netflix在国内市场的影响力不断扩大,可能会削弱韩国媒体制作作为该平台的分包商的地位。该论文的研究结果有助于分析全球流媒体平台与当地文化制作人之间的关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Cultural politics of Netflix in local contexts: A case of the Korean media industries
This paper analyzes how stakeholders in the Korean media industries understand the penetration of Netflix and other foreign streaming video-on-demand (SVoD) platforms and how they respond to global SVoD players. Based on interviews with cultural workers and bureaucrats, the findings of this paper explore how stakeholders in the media industries interpret Netflix as both an investor who would enable them to produce a variety of content and introduce their products worldwide and as a competitor that has the potential to threaten domestic media production. Considering structural asymmetries caused by disparities in technologies and financial strength between local and global players in the market, as well as the distribution power which streaming moguls have enjoyed for years, the growing presence of Netflix in the domestic market may reduce the position of Korean media production as mere subcontractors of the platform. The paper’s findings shed light on analyzing the relationship between global streaming platforms and local cultural producers.
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来源期刊
CiteScore
6.40
自引率
12.10%
发文量
101
期刊介绍: Media, Culture & Society provides a major international forum for the presentation of research and discussion concerning the media, including the newer information and communication technologies, within their political, economic, cultural and historical contexts. It regularly engages with a wider range of issues in cultural and social analysis. Its focus is on substantive topics and on critique and innovation in theory and method. An interdisciplinary journal, it welcomes contributions in any relevant areas and from a worldwide authorship.
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