TripAdvisor的TheFork:法国的成功故事

Q2 Social Sciences

Journal of Information Technology Teaching Cases Pub Date : 2023-06-06 DOI:10.1177/20438869231179989

S. Juteau

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引用次数: 0

摘要

双边平台正在发展和改变我们的工作方式。他们经常嵌入一个应用程序。本案例研究旨在了解双边平台在餐饮业的发展，讨论其功能，其吸引人的特征的细节，双方的价值主张，以及多重网络效应。案例通过双边平台加深了对价值链向生态系统转型的反思。包括对数据的利用及其增值的回顾。这个案例对于学习平台、生态系统、创新商业模式和/或数据利用课程的研究生或MBA学生特别有用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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TheFork by TripAdvisor: A French success story

Two-sided platforms are developing and changing the way we work. They often embed an app. This case study aims at understanding the development of a two-sided platform in the restaurant industry to discuss its functioning, the details of its attractive characteristics, the value proposition for each side, and multiple network effects. The case deepens the reflection of the transition from a value chain to an ecosystem through the two-sided platform. A review of the exploitation of data and their valorization is included. This case will be particularly useful for post-graduate or MBA students in courses on platforms, ecosystems, innovative business models, and/or data exploitation.

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来源期刊

Journal of Information Technology Teaching Cases Social Sciences-Library and Information Sciences

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The Journal of Information Technology Teaching Cases (JITTC) provides contemporary practical case materials for teaching topics in business and government about uses and effectiveness of technology, the organisation and management of information systems and the impacts and consequences of information technology. JITTC is designed to assist academics, scholars, and teachers in universities and other institutions of executive education, as well as instructors of organizational training courses. Case topics include but are not restricted to: alignment with the organization, innovative uses of technology, emerging technologies, the management of IT, including strategy, business models, change, infrastructure, organization, human resources, sourcing, system development and implementation, communications, technology developments, technology impacts and outcomes, technology futures, national policies and standards.