他们真的打算采用电子钱包吗?政府支持和感知易感性的患病率估计

Q2 Social Sciences
L. Hiew, Adrian Hung Lee, Choi-Meng Leong, C. Liew, M. Soe
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引用次数: 7

摘要

本研究通过整合技术接受模型(TAM)和健康信念模型(HBM),尝试解释政府支持和个人COVID-19易感性对电子钱包使用的影响。通过网络调查,共收集有效问卷232份。采用偏最小二乘结构方程建模(PLS-SEM)方法对假设进行了分析和验证。研究发现,HBM结构即感知易感性仅受感知有用性的调节。同时,政府支持完全被感知有用性和感知易用性所中介。金融科技从业员应考虑电子钱包的易用性和实用性,以满足消费者的需求。此外,政府不应向消费者提供补贴,而应把重点放在公共设施上,例如稳定的网络连接,让消费者保持联系,并信任电子钱包的网络连接。本研究采用TAM和HBM两种整体和整合模型来解释COVID-19大流行期间采用电子钱包服务的意向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Do They Really Intend to Adopt E-Wallet? Prevalence Estimates for Government Support and Perceived Susceptibility
This study proposed a novel attempt to explain the effect of government support and individual’s perceived susceptibility to COVID-19 in adopting e-Wallet by integrating technology acceptance model (TAM) and health belief model (HBM). A total of 232 valid responses were collected through online survey. The hypotheses were analysed and validated by using the partial least square structural equation modelling (PLS-SEM) approach. The study found that the HBM construct, which is perceived susceptibility, was only mediated by perceived usefulness. Meanwhile, government support was fully mediated by both perceived usefulness and perceived ease of use. The FinTech practitioners should consider the ease of use and usefulness of e-Wallet in fulfilling the needs of the consumers. In addition, instead of subsidising the consumers, the Government should also focus on the public facilities such as the stable connectivity that allow the consumers to stay connected and trust on the connectivity for e-Wallet. This study adopted holistic and integrative modesl which are TAM and HBM to explain the intention to adopt e-Wallet services during COVID-19 pandemic.
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来源期刊
Asian Journal of Business Research
Asian Journal of Business Research Social Sciences-Political Science and International Relations
CiteScore
2.40
自引率
0.00%
发文量
8
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