The Evolving Sanitation Entrepreneurial Ecosystem

The field of sanitation has been extensively discussed in the literature from varied viewpoints. However, a comprehensive approach summarising the entrepreneurial facets of the sanitation industry is still fragmented. This study examines 375 papers published over 25 years. It attempts to identify significant studies and concepts that researchers have developed across time. A review of the literature on sanitation and its entrepreneurial ecosystem has been undertaken in the study. It incorporates bibliometric as well as content analysis. The bibliometric approach focuses on the quantitative aspects of the study, while content analysis looks at the literature qualitatively. Data analysis has been performed using the Scopus database. Further, VOSviewer software has been used to create various network maps. The highest number of papers were published in 2021, signifying growing research interest in the domain. Environmental Monitoring and Assessment is the journal of highest influence, and the most cited paper is about “Marketing to the Base of the Pyramid (BoP) Market.”