{"title":"数字空间中作为游戏的时尚演变","authors":"Juha Park, Jaehoon Chun","doi":"10.1080/17569370.2022.2149837","DOIUrl":null,"url":null,"abstract":"Abstract This article focuses on the phenomenon in which fashion functions as play in digital media. It delves deeper than fashion’s functional purposes of decoration or physical protection and examines its emergence as an independent tool for creating play culture. This article discusses the four characteristics of play in the context of the digital space—free activity, departure from space–time, pretending, and order—then applies each characteristic based on the marketing strategies of fashion brands and social media culture. These representative topics include the pretending multi-persona, a fashion meme based on social media, voluntary play in a brand platform, and sensory expansion and departure from space–time through brand experience. This article highlights contemporary fashion as a tool for play that also functions to satisfy one’s high-order desires, such as self-expression, with digitalized clothing, having fun and getting extended sensation with a brand in any time or space, and adding a layer of emotion through social interaction in digital space. This suggests that fashion, in itself an aesthetic object in everyday life, can enhance the characteristics and values of play, when applied in the digital space.","PeriodicalId":44329,"journal":{"name":"Fashion Practice-The Journal of Design Creative Process & the Fashion Industry","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Evolution of Fashion as Play in the Digital Space\",\"authors\":\"Juha Park, Jaehoon Chun\",\"doi\":\"10.1080/17569370.2022.2149837\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract This article focuses on the phenomenon in which fashion functions as play in digital media. It delves deeper than fashion’s functional purposes of decoration or physical protection and examines its emergence as an independent tool for creating play culture. This article discusses the four characteristics of play in the context of the digital space—free activity, departure from space–time, pretending, and order—then applies each characteristic based on the marketing strategies of fashion brands and social media culture. These representative topics include the pretending multi-persona, a fashion meme based on social media, voluntary play in a brand platform, and sensory expansion and departure from space–time through brand experience. This article highlights contemporary fashion as a tool for play that also functions to satisfy one’s high-order desires, such as self-expression, with digitalized clothing, having fun and getting extended sensation with a brand in any time or space, and adding a layer of emotion through social interaction in digital space. This suggests that fashion, in itself an aesthetic object in everyday life, can enhance the characteristics and values of play, when applied in the digital space.\",\"PeriodicalId\":44329,\"journal\":{\"name\":\"Fashion Practice-The Journal of Design Creative Process & the Fashion Industry\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.7000,\"publicationDate\":\"2023-01-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Fashion Practice-The Journal of Design Creative Process & the Fashion Industry\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/17569370.2022.2149837\",\"RegionNum\":4,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"HUMANITIES, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Fashion Practice-The Journal of Design Creative Process & the Fashion Industry","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/17569370.2022.2149837","RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
Abstract This article focuses on the phenomenon in which fashion functions as play in digital media. It delves deeper than fashion’s functional purposes of decoration or physical protection and examines its emergence as an independent tool for creating play culture. This article discusses the four characteristics of play in the context of the digital space—free activity, departure from space–time, pretending, and order—then applies each characteristic based on the marketing strategies of fashion brands and social media culture. These representative topics include the pretending multi-persona, a fashion meme based on social media, voluntary play in a brand platform, and sensory expansion and departure from space–time through brand experience. This article highlights contemporary fashion as a tool for play that also functions to satisfy one’s high-order desires, such as self-expression, with digitalized clothing, having fun and getting extended sensation with a brand in any time or space, and adding a layer of emotion through social interaction in digital space. This suggests that fashion, in itself an aesthetic object in everyday life, can enhance the characteristics and values of play, when applied in the digital space.
期刊介绍:
Fashion Practice fills this major gap by providing a much-needed forum for topics ranging from design theory to the impact of technology, economics and industry on fashion practice. Interdisciplinary and wide ranging, Fashion Practice addresses the entire business of fashion, including: innovation in fashion design and practice sustainability and ethics within the industry micro- and nano-technologies within the fashion context “smart” textiles and digital fashion materials, design, concepts and process fashion consumption and production from retail/e-tail to performance fashion new developments in fashion and clothing retail.