How to Preserve Landscape Quality – Second Home Paradox

In the age of super abundance of events and places, landscape becomes one of the key categories through which we can research changes in space and relationship between natural and built environment. Bearing in mind the connection between landscape and lifestyle as well as relationship between natural and built landscape, this paper is focused on changes in landscape that are results of second home phenomena in the specific location on Croatian island Ciovo. By analysing ecological, social and economic elements we explore overall interest in landscape preservation, sustainability awareness and the level of immersion of temporary residents into local community. We find latter important factor for creating local public that could handle and help implement landscape quality objectives.