{"title":"推特的互动:政党认同对政治候选人评价及投票意向的影响","authors":"Salvador Alvídrez","doi":"10.32870/cys.v0i29.6416","DOIUrl":null,"url":null,"abstract":"The purpose of this work is to analyze the extent that users’ party identification affects the way in which they evaluate a political candidate from interacting with her followers in Twitter. The results of an experimental design showed that high-identified users –in contrast to low-identified ones– assessed their in-group candidate better when her interactivity level was higher. KeywoRds: Interactivity, party identity, Twitter, social identity, online political participation.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2017-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Interactivity in Twitter: Effects of party identity on the evaluation of political candidates and on their vote intentions\",\"authors\":\"Salvador Alvídrez\",\"doi\":\"10.32870/cys.v0i29.6416\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this work is to analyze the extent that users’ party identification affects the way in which they evaluate a political candidate from interacting with her followers in Twitter. The results of an experimental design showed that high-identified users –in contrast to low-identified ones– assessed their in-group candidate better when her interactivity level was higher. KeywoRds: Interactivity, party identity, Twitter, social identity, online political participation.\",\"PeriodicalId\":35210,\"journal\":{\"name\":\"Comunicacion y Sociedad\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-04-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Comunicacion y Sociedad\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32870/cys.v0i29.6416\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Comunicacion y Sociedad","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32870/cys.v0i29.6416","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Social Sciences","Score":null,"Total":0}
Interactivity in Twitter: Effects of party identity on the evaluation of political candidates and on their vote intentions
The purpose of this work is to analyze the extent that users’ party identification affects the way in which they evaluate a political candidate from interacting with her followers in Twitter. The results of an experimental design showed that high-identified users –in contrast to low-identified ones– assessed their in-group candidate better when her interactivity level was higher. KeywoRds: Interactivity, party identity, Twitter, social identity, online political participation.
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