我要你回来:合法可用性和电影盗版之间的相互作用

IF 1.9 Q3 BUSINESS

International Journal of the Economics of Business Pub Date : 2019-01-02 DOI:10.1080/13571516.2019.1553293

Michael D. Smith, Rahul Telang, Yi Zhang

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引用次数: 5

摘要

虽然在学术文献中众所周知，反盗版措施可以减少盗版内容的需求，但分析法律可获得性如何影响盗版的论文相对较少。在本研究中，我们回答了两个相关的研究问题:(1)电影在合法数字渠道的可获得性是否减少了对数字盗版的需求?(2)一部电影在合法数字渠道上映前的盗版水平是电影上映后合法需求的可靠信号吗?我们使用一家大型电影制片厂提供的独特数据集来回答这些问题。我们的数据包含了在2011年4月到2012年4月间引入iTunes的1520部目录电影。我们发现iTunes的可用性导致每月盗版率下降11.8%。我们还发现，发行前盗版与发行后电子销售呈正相关，但与视频点播销售无关。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

I Want You Back: The Interplay Between Legal Availability and Movie Piracy

Abstract Although it is well known in the academic literature that anti-piracy measures can reduce the demand for pirated content, there are relatively few papers analyzing how legal availability impacts piracy. In this study, we answer two relevant research questions: (1) Does the availability of movies in legal digital channels reduce the demand for digital piracy? (2) Is the level of piracy prior to a movie’s release in a legal digital channel a reliable signal of legal demand after release? We answer these questions using a unique data set provided by a major motion picture studio. Our data contain 1520 catalog movies introduced to iTunes between April 2011 and April 2012. We find that iTunes availability leads to an 11.8% decrease in monthly piracy. We also find that pre-release piracy positively correlates with post-release electronic sell-through sales but not with video-on-demand sales.

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来源期刊

International Journal of the Economics of Business BUSINESS-

CiteScore

2.60

自引率

8.30%

发文量

期刊介绍： International Journal of the Economics of Business presents original, peer reviewed research in economics that is clearly applicable to business or related public policy problems or issues. The term "business" is used in its widest sense to encompass both public and private sector—governmental, private non-profit and cooperative organizations, as well as profit-seeking enterprises. International Journal of the Economics of Business carries papers relating to three main spheres: The organization—to analyse and aid decision making and the internal organization of the business; The industry—to analyse how businesses interact and evolve within and across industries.