Motivational factors and awareness on financial aid to women entrepreneurs with special reference to kannur and kasaragod districts of Kerala

Women constitute nearly 50 percent of world population. In traditional societies, they are confined to perform household activities and are generally called home makers. In modern society, they are taking part in all areas of life and seen in academic, teaching, politics, administration, software development, banking sector, hospitals and so on. Today, the entrepreneurial world is also open to women folk. It is estimated that women entrepreneurs comprises about 10 percent of the total entrepreneurs in India today. Government across the world and various development organizations are actively involved in the promotion of women entrepreneurs through various schemes, incentives and promotional measures. To understand the motivational factors influencing women to become entrepreneurs and various support systems to look at entrepreneurship is essential and is revealed that most of the women entrepreneurs lack proper awareness of such schemes. Keywords: Motivational factors, Awareness, Financial aid, Women entrepreneurs, Kerala.