Diseño y validación de un modelo de análisis de sitios web

In the context of a larger project whose purpose was to comparatively analyze the associations of returnees in different autonomous communities, the need arose to specifically analyze the websites of these groups from a semiotic, discursive and communicational approach. The project required the creation of an analysis model based on a bibliographic review that would allow studying the sites in a comprehensive manner and that would take into account the new communicational paradigms (web 3.0). After exploring analysis models based on obsolete paradigms (web 1.0 and web 2.0), this research shows the design and validation of a website analysis proposal, in which two perspectives are differentiated and correlated: the technical aspects of the cyber genre and its discursive characteristics.