市场导向的驱动因素及其对塞尔维亚企业出口绩效的影响

IF 0.5 4区管理学 Q4 MANAGEMENT

Journal of East European Management Studies Pub Date : 2023-01-01 DOI:10.5771/0949-6181-2023-1-9

Katarina Njegić, V. Milanovic, Biljana Stankov

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引用次数: 0

摘要

在国际商务领域，对市场导向(MO)和出口业绩(EP)之间联系的研究非常流行。然而，MO影响EP的机制尚未得到充分研究。本文的目的是研究MO对EP的直接和间接影响，以及MO的驱动因素。在本文中，MO被定义为组织文化。基于结构-行为-绩效范式和资源基础观点，我们制定了一个模型，并对在塞尔维亚共和国经营的121家大中型出口商进行了样本测试。采用偏最小二乘结构方程模型(PLS-SEM)。研究结果表明，企业关系资源和竞争强度对企业绩效存在直接的正向影响，企业绩效直接影响企业绩效，差异化战略在企业绩效与企业绩效的关系中起部分中介作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Drivers of Market Orientation and its Impact on Export Performance of Serbian Firms

In the field of international business, examination of the link between a market orientation (MO) and an export performance (EP) is quite popular. However, mechanisms through which MO affects EP have not been sufficiently investigated. The aim of this paper was to examine direct and indirect impact of MO on EP, as well as drivers of MO. In this paper, MO is defined as organisational culture. Based on the structure-conduct-performance paradigm and Resource-Based View, a model was formulated and tested on a sample of 121 large and medium-sized exporters operating in the Republic of Serbia. The method applied was partial least squares structural equation modelling (PLS-SEM). Obtained results indicate that there is a direct and positive effect of relational resources and competitive intensity on MO. It was also found that MO affects EP directly, and that differentiation strategy partially mediates the relationship between MO and EP.

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来源期刊

Journal of East European Management Studies MANAGEMENT-

CiteScore

1.20

自引率

14.30%

发文量

期刊介绍： The Journal of East European Management Studies (JEEMS) aims to promote dialogue and cooperation among scholars from all countries who seek to examine, explore and explain the behaviour and practices of management within the transforming societies of Central and Eastern Europe.