品牌资产的决定因素:企业社会责任(CSR)的传播与企业社会责任本身和公司信誉

IF 2.4 Q2 ECONOMICS

Contemporary Economics Pub Date : 2019-01-01 DOI:10.5709/CE.1897-9254.316

Mahrinasari Ms

引用次数: 4

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Determinants of Brand Equity : Communication of Corporate Social Responsibility (CSR) versus CSR itself and Company Credibility

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来源期刊

Contemporary Economics ECONOMICS-

CiteScore

3.70

自引率

9.50%

发文量

审稿时长

24 weeks

期刊介绍： The mission of the Contemporary Economics is to publish advanced theoretical and empirical research in economics, finance, accounting and management with the noticeable contribution and impact to the development of those disciplines and preferably with practice relevancies. All entirety of methods is desirable, including a falsification of conventional understanding, theory building through inductive or qualitative research, first empirical testing of a theory, meta-analysis with theoretical implications, constructive replication that clarifies the boundaries or range of a theory for theoretical research as well as qualitative, quantitative, field, laboratory, meta-analytic, and combination for an empirical research. This clear priority for comprehensive manuscripts containing a methodology-based theoretical and empirical research with implications and recommendations for policymaking does not exclude manuscripts entirely focused on theory or methodology. Manuscripts that raise significant, actual topics of international relevance will be highly appreciated. The interdisciplinary approach including – besides economic, financial, accounting or managerial –also other aspects, is welcomed.