战略体育营销过程的实施与控制

IF 3 4区 教育学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
M. Shank, Mark R. Lyberger
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Implementing and controlling the strategic sports marketing process
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来源期刊
International Journal of Sports Marketing & Sponsorship
International Journal of Sports Marketing & Sponsorship HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
4.70
自引率
13.60%
发文量
26
期刊介绍: The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it has met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).
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