卢旺达妇女小型企业的战略规划与绩效:以基加利市为例

IF 2 4区管理学 Q3 MANAGEMENT

International Journal of Strategic Property Management Pub Date : 2023-06-16 DOI:10.53819/81018102t2152

Emmanuel Mutabazi

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引用次数: 0

摘要

本研究探讨了战略规划实践对卢旺达基加利市中小企业妇女业绩的影响。具体而言，研究确定了愿景战略对基加利市中小企业女企业家绩效的影响，分析了成长战略对基加利市中小企业女企业家绩效的影响，确定了竞争战略对基加利市中小企业女企业家绩效的影响。研究者运用了资源基础观理论、制度理论和上层梯队理论。采用混合方法的描述性和分析性设计。目标人口为478人。样本量为218名受访者和5名关键线人。第一个目标的结果揭示了引导客户与销售之间的正相关关系(r=0.320)

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Strategic Planning and Performance of Women’s Small Sized Business in Rwanda: A Case of Kigali City

This research explored the effect of strategic planning practices on performance of women in small and medium enterprises in Kigali City, Rwanda. Specifically, the study determined effect of vision strategy on women entrepreneurs’ performance in small and medium enterprises from Kigali City, to analyze effect of growth strategy on women entrepreneurs’ performance in small and medium enterprises from Kigali City, and to ascertain effect of competitive strategy on women entrepreneurs’ performance in small and medium enterprise from the Kigali City. The researcher used resource-based view theory, institutional theory, and upper echelon theory. A descriptive and analytical design where the mixed approach was adopted. The target population was 478 persons. The sample size was 218 respondents and five key informants. Results to the first objective revealed a positive association between guiding customers and sales (r=0.320

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来源期刊

International Journal of Strategic Property Management MANAGEMENT-

CiteScore

4.00

自引率

18.50%

发文量

审稿时长

15 weeks

期刊介绍： International Journal of Strategic Property Management is a peer-reviewed, interdisciplinary journal which publishes original research papers. The journal provides a forum for discussion and debate relating to all areas of strategic property management. Topics include, but are not limited to, the following: asset management, facilities management, property policy, budgeting and financial controls, enhancing residential property value, marketing and leasing, risk management, real estate valuation and investment, innovations in residential management, housing finance, sustainability and housing development, applications, etc.