Nedka Dechkova Nikiforova, Rossella Berni, Jesús Fernando López-Fidalgo
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Optimal approximate choice designs for a two-step coffee choice, taste and choice again experiment
This work deals with consumers' preferences about coffee. Firstly, a choice experiment is performed on a sample of potential consumers. Following this, a sensory test involving the tasting of two varieties of coffee is carried out with the respondents, after which the same choice experiment is supplied to them again. An innovative approach for building heterogeneous choice designs is specifically developed for the case-study, based on approximate design theory and compound design criterion. Panel Mixed Logit models are used, thereby allowing for the inclusion of correlation among consumers' responses; choice-sets are supplied to a proportion of respondents according to optimal weights. The estimation results of the Panel Mixed Logit model are satisfactory, confirming the validity of the proposed approach.
期刊介绍：
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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