网络营销的工具、成功因素和目标

{"title":"网络营销的工具、成功因素和目标","authors":"R. Kreutzer","doi":"10.1007/978-3-658-35369-8_1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":42858,"journal":{"name":"International Journal of Online Marketing","volume":"88 1","pages":""},"PeriodicalIF":1.1000,"publicationDate":"2021-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Instruments, Success Factors and Goals of Online Marketing\",\"authors\":\"R. Kreutzer\",\"doi\":\"10.1007/978-3-658-35369-8_1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":42858,\"journal\":{\"name\":\"International Journal of Online Marketing\",\"volume\":\"88 1\",\"pages\":\"\"},\"PeriodicalIF\":1.1000,\"publicationDate\":\"2021-11-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Online Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1007/978-3-658-35369-8_1\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Online Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-658-35369-8_1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}