{"title":"大数据分析实施问题:以马来西亚一家大型银行为例","authors":"Eu-Gene Siew, Firdous Mohd Farouk","doi":"10.1177/20438869231176836","DOIUrl":null,"url":null,"abstract":"This case study discusses the concept of big data analytics, which involves managing and analyzing large, complex data to discover patterns and insights. Implementing big data analytics has many benefits, such as improving decision-making processes, enhancing accounting processes and compliance, boosting marketing campaigns, and providing better credit risk assessment procedures. This case study aims for the student to understand the challenges of big data analytics implementation in a Malaysian commercial bank. Students take on the role of a Senior IT Manager who needs to consider solutions to the implementation problems. Although the team proposed using cloud-based services as a solution to these issues, the CEO expressed concerns about security risks and requested other alternative solutions. The team has also been requested to come up with solutions to the data quality issues experienced by the case study bank.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Big data analytics implementation issues: A case study of a large bank in Malaysia\",\"authors\":\"Eu-Gene Siew, Firdous Mohd Farouk\",\"doi\":\"10.1177/20438869231176836\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This case study discusses the concept of big data analytics, which involves managing and analyzing large, complex data to discover patterns and insights. Implementing big data analytics has many benefits, such as improving decision-making processes, enhancing accounting processes and compliance, boosting marketing campaigns, and providing better credit risk assessment procedures. This case study aims for the student to understand the challenges of big data analytics implementation in a Malaysian commercial bank. Students take on the role of a Senior IT Manager who needs to consider solutions to the implementation problems. Although the team proposed using cloud-based services as a solution to these issues, the CEO expressed concerns about security risks and requested other alternative solutions. The team has also been requested to come up with solutions to the data quality issues experienced by the case study bank.\",\"PeriodicalId\":37921,\"journal\":{\"name\":\"Journal of Information Technology Teaching Cases\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-05-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Information Technology Teaching Cases\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/20438869231176836\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Information Technology Teaching Cases","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/20438869231176836","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
Big data analytics implementation issues: A case study of a large bank in Malaysia
This case study discusses the concept of big data analytics, which involves managing and analyzing large, complex data to discover patterns and insights. Implementing big data analytics has many benefits, such as improving decision-making processes, enhancing accounting processes and compliance, boosting marketing campaigns, and providing better credit risk assessment procedures. This case study aims for the student to understand the challenges of big data analytics implementation in a Malaysian commercial bank. Students take on the role of a Senior IT Manager who needs to consider solutions to the implementation problems. Although the team proposed using cloud-based services as a solution to these issues, the CEO expressed concerns about security risks and requested other alternative solutions. The team has also been requested to come up with solutions to the data quality issues experienced by the case study bank.
期刊介绍:
The Journal of Information Technology Teaching Cases (JITTC) provides contemporary practical case materials for teaching topics in business and government about uses and effectiveness of technology, the organisation and management of information systems and the impacts and consequences of information technology. JITTC is designed to assist academics, scholars, and teachers in universities and other institutions of executive education, as well as instructors of organizational training courses. Case topics include but are not restricted to: alignment with the organization, innovative uses of technology, emerging technologies, the management of IT, including strategy, business models, change, infrastructure, organization, human resources, sourcing, system development and implementation, communications, technology developments, technology impacts and outcomes, technology futures, national policies and standards.