国内游客对多巴湖旅游区目的地的兴趣

Beby Karina F.S, Anitha Paulina Tinambunan, Kornel Munthe, Donalson Silalahi, M. Tarigan
{"title":"国内游客对多巴湖旅游区目的地的兴趣","authors":"Beby Karina F.S, Anitha Paulina Tinambunan, Kornel Munthe, Donalson Silalahi, M. Tarigan","doi":"10.56457/jimk.v11i1.319","DOIUrl":null,"url":null,"abstract":"The tourism area around Lake Toba is part of the Indonesian government's super-priority destination program. The goal of this study was to figure out where each destination was on the respondent's mind map. Purposive sampling was used to select 103 participants for this investigation. The results of data processing with SPSS display a three-dimensional perceptual map, with dimension 1 representing the destination image in the Lake Toba tourist area, dimension 2 representing the destination brand experience (Brand experience destination), and dimension 3 representing the attraction in regional Lake Toba tours. Then, based on the Euclidean distance, a destination group was constructed, which was viewed as having a similarity level. Taman Iman Sitinjo, Lae Pandaroh Waterfall, Tuktuk, Hot Springs, and Sipiso-Piso Waterfall have created a single group that is in direct competition with one another. Balige, Sisingamangaraja Palace, and the Salib Kasih are the other groups. Parapat and Tomok, meanwhile, created their own groups. RSQ = 0.76 and Stress = 0.17 are the outcomes.","PeriodicalId":31929,"journal":{"name":"Kontigensi Jurnal Ilmiah Manajemen","volume":"9 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Domestic Tourist Interest in Lake Toba Tourism Area Destinations\",\"authors\":\"Beby Karina F.S, Anitha Paulina Tinambunan, Kornel Munthe, Donalson Silalahi, M. Tarigan\",\"doi\":\"10.56457/jimk.v11i1.319\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The tourism area around Lake Toba is part of the Indonesian government's super-priority destination program. The goal of this study was to figure out where each destination was on the respondent's mind map. Purposive sampling was used to select 103 participants for this investigation. The results of data processing with SPSS display a three-dimensional perceptual map, with dimension 1 representing the destination image in the Lake Toba tourist area, dimension 2 representing the destination brand experience (Brand experience destination), and dimension 3 representing the attraction in regional Lake Toba tours. Then, based on the Euclidean distance, a destination group was constructed, which was viewed as having a similarity level. Taman Iman Sitinjo, Lae Pandaroh Waterfall, Tuktuk, Hot Springs, and Sipiso-Piso Waterfall have created a single group that is in direct competition with one another. Balige, Sisingamangaraja Palace, and the Salib Kasih are the other groups. Parapat and Tomok, meanwhile, created their own groups. RSQ = 0.76 and Stress = 0.17 are the outcomes.\",\"PeriodicalId\":31929,\"journal\":{\"name\":\"Kontigensi Jurnal Ilmiah Manajemen\",\"volume\":\"9 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Kontigensi Jurnal Ilmiah Manajemen\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.56457/jimk.v11i1.319\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Kontigensi Jurnal Ilmiah Manajemen","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.56457/jimk.v11i1.319","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

多巴湖周围的旅游区是印尼政府超级优先目的地计划的一部分。这项研究的目的是找出每个目的地在被调查者的思维导图上的位置。本研究采用目的抽样法,选取103名参与者。SPSS数据处理的结果显示了一个三维的感知图,其中维度1代表多巴湖旅游区的目的地形象,维度2代表目的地品牌体验(品牌体验目的地),维度3代表多巴湖区域旅游的吸引力。然后,基于欧几里得距离,构建一个目标群,并将其视为具有相似度的目标群。Taman Iman Sitinjo, Lae Pandaroh瀑布,Tuktuk,温泉和Sipiso-Piso瀑布创建了一个单独的群体,彼此直接竞争。Balige, Sisingamangaraja Palace和Salib Kasih是其他群体。与此同时,帕拉帕特和托木克创建了自己的小组。结果为RSQ = 0.76, Stress = 0.17。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Domestic Tourist Interest in Lake Toba Tourism Area Destinations
The tourism area around Lake Toba is part of the Indonesian government's super-priority destination program. The goal of this study was to figure out where each destination was on the respondent's mind map. Purposive sampling was used to select 103 participants for this investigation. The results of data processing with SPSS display a three-dimensional perceptual map, with dimension 1 representing the destination image in the Lake Toba tourist area, dimension 2 representing the destination brand experience (Brand experience destination), and dimension 3 representing the attraction in regional Lake Toba tours. Then, based on the Euclidean distance, a destination group was constructed, which was viewed as having a similarity level. Taman Iman Sitinjo, Lae Pandaroh Waterfall, Tuktuk, Hot Springs, and Sipiso-Piso Waterfall have created a single group that is in direct competition with one another. Balige, Sisingamangaraja Palace, and the Salib Kasih are the other groups. Parapat and Tomok, meanwhile, created their own groups. RSQ = 0.76 and Stress = 0.17 are the outcomes.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
审稿时长
24 weeks
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信