感受奢华:奢华酒店体验的主题建模×情感检测分析

IF 4.4 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality & Tourism Research Pub Date : 2022-06-30 DOI:10.1177/10963480221103222

L. Wu, Wan Yang, Y. Gao, S. Ma

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引用次数: 2

摘要

随着奢侈品市场和相关体验消费的持续增长，酒店管理文献在检查奢侈品体验方面落后于实践。本研究通过主题建模和情感检测的方法对在线豪华酒店评论中的豪华酒店体验进行探索性分析。结果表明，豪华酒店体验的“人”和“产品-活动&健康”方面往往与在线评论评级呈正相关。“产品-食品和饮料”和“实物证据和场所”方面可能对评级水平产生混合影响。最后，“流程”和“价格和促销”方面往往与在线评论评级呈负相关。研究结果进一步表明，这些效应通过不同类别的离散情绪的中介路径起作用。这些结果为酒店管理研究和豪华酒店体验实践提供了丰富的见解。

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Feeling Luxe: A Topic Modeling × Emotion Detection Analysis of Luxury Hotel Experiences

As the luxury market and associated experiential consumption continues to rise, the hospitality management literature lags somewhat behind practice in examining luxury experiences. This research presents an exploratory analysis of luxury hotel experiences via the approach of topic modeling and emotion detection in online luxury hotel reviews. Results demonstrate that “people” and “product—activity & wellness” aspects of luxury hotel experiences tend to be positively associated with online review ratings. The “product—food & beverage” and “physical evidence and place” aspects may produce mixed effects on rating levels. Finally, the “process” and “price and promotion” aspects tend to be negatively associated with online review ratings. Findings further reveal that such effects function via the mediation paths of various categories of discrete emotions. These results offer enriching insight for hospitality management research and practice regarding luxury hotel experiences.

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来源期刊

Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

10.10

自引率

9.50%

发文量

期刊介绍： The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.