The effects of media exposure and language attitudes on grammaticality judgments

Abstract While traditional 1st wave variationist sociolinguists resist citing media exposure as a source of language variation, this experimental study demonstrates that Mainland Mandarin speakers with reported exposure to Taiwanese TV were more likely to rate syntactic constructions found in Taiwanese Mandarin as grammatically acceptable. Data were collected through an online survey consisting of acceptability judgments, written-guise attitude tasks, reported viewing habits, and demographic questions. Principle Component Analysis was deployed to reduce data dimension, which allows for the identification of the key personality traits linked to Taiwanese Mandarin that contribute to the media effects. The results suggest an intertwined relationship in which the effects of media exposure on acceptability judgments are moderated by language attitudes.