耸人听闻的媒体报道和对缅甸时事的看法的影响

IF 1.8 Q2 SOCIOLOGY
Win Chi
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引用次数: 0

摘要

目的:本研究旨在分析耸人听闻的媒体报道和感知对缅甸时事的影响。方法:本研究采用桌面方法。案头研究指的是二手数据或不需要实地调查就能收集到的数据。案头调查基本上涉及从现有资源中收集数据,因此,与实地调查相比,案头调查通常被认为是一种成本较低的技术,因为主要费用是行政人员的时间、电话费和通讯录。因此,这项研究依赖于已经发表的研究、报告和统计数据。这些二手数据很容易通过在线期刊和图书馆获得。结果发现:耸人听闻的电视新闻比非耸人听闻的电视新闻更容易受到负面评价。此外,对挑衅性内容的批评意见似乎在青壮年人群中尤为明显。这些发现表明,耸人听闻的新闻的兴起可以解释许多国家对新闻媒体信任度下降的原因。对理论、实践和政策的独特贡献:媒体逻辑理论和议程设置理论可以用来为信息部门的未来研究奠定基础。研究结果也将使其他利益相关者受益,例如政策制定者以及来自世界各地的研究人员和学者。该国媒体公司行业的高层管理人员也将使用研究结果来改善其所有活动和计划中的社交媒体报道绩效。研究报告建议,在传播媒介中采取有效的社会保护发展政策将有助于提高其主要业务和活动的效率。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Impact of Sensationalized Media Coverage and Perception on Current Events in Myanmar
Purpose: The study sought to analyze the impacts of sensationalized media coverage and perception on current events in Myanmar Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The results show that showed that sensationalist television news tends to be more negatively evaluated than non-sensationalist news. In addition, critical views on arousing content appeared to be particularly visible among young and middle-aged adults. These findings suggest that the rise of sensationalist news could be an explanation of the declining trust in news media that is witnessed in a number of countries Unique Contribution to Theory, Practice and Policy: The media logic theory and the agenda setting theory may be used to anchor future studies in the information sector. The study results will also benefit other stakeholders such as the policy makers as well as researchers and scholars from different parts of the world. The top management of media companies industries in the country will also use the study findings to improve social media coverage performance in all their activities and programs. The study recommends that the adoption of effective social protection development policies in the media will help to improve efficiency in their major operations and activities.
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来源期刊
CiteScore
4.00
自引率
4.80%
发文量
21
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